Category Archives: Business Side of Art

Pinterest: an Opportunity for Creators – or a Threat?

Posted by Yelena Shabrova

Mark McGuinness posted a great article on the Pinterest for artists issue, Pinterest: an Opportunity for Creators – or a Threat?. A lot of good points there, but do not stop with the article itself or with links to posts in other art marketing blogs about Pinterest. There is a lengthy and insightful discussion in the comments very well worth reading (I could not help but add my $0.02 too).

To me, the amount of attention that Pinterest is getting is amazing. How comes that images of artworks have been shared everywhere for a long while now, from Facebook to Tumblr, often without artist’s consent, and nobody made a big deal out of it? Or did opponents of image sharing only now caught up to the new reality? Is it really such a big deal? Pins are small, unfit for reproduction, even on a very amateurish level. Plagiarism concerns? Artists risk that every time they put their creation on display. Traffic stealing? Now that was probably the most unusual claim I’ve heard, complete with the total lack of supporting facts. Puzzling…

How to pack, post and ship art – Resources for Artists

Posted by Yelena Shabrova

This Squidoo lens by makingamark has answers on all kinds of questions related to packing and shipping art: how to ship different kinds of art, how to ship to exhibitions, to overseas patrons, which materials and tools to use, tips from artist (with video even!), galleries, museums, and conservators: How to pack, post and ship art – Resources for Artists. Great resource!

Google’s calling for free art

Posted by Yelena Shabrova

In an interesting move, Google now asks notable artists to provide them with free art for its new browser, Chrome.

The best part is that Google solicits this type of work from notable artists like Joe Ciardiello and Melinda Beck. If it was general crowdsourcing, I could understand it somewhat – emerging illustrators or hobbyists don’t mind to work for exposure only, just go look at those contest places all over the web. It’s still means using and abusing people to me, but since those people don’t seem to mind I don’t particularly care either. But to approach someone who worked for the likes of ESPN and Rolling Stone and ask for a freebie is an insult. Those artists had plenty of exposure already and were paid for their work too. It’s not as if Google could not do the same.

So maybe crowdsourcing does have a nasty effect on the rest of creative community: if so many artists have no problem with working for free, the rest are expected to cave in and do the same, accepting it as a new norm.